When it comes to pricing objections, many freelance designers find themselves in a tricky situation. You want to remain competitive while still showing the value of your services—but how?
Here, I’m providing you with 20 unique response scripts that will help you overcome the most common objection clients have: “I can find someone cheaper elsewhere.”
Read on to discover effective ways to communicate why investing in quality pays off and why you’re worth more than just a lower price tag.
Feel free to pick one and tweak or use a combination of a few that best match your tone and style. Here they are:
1. “I understand that you’re on a budget, but my services will give you the end result you are looking for.”
2. “A cheaper designer may cost less up-front, but I offer a comprehensive service and an assurance of quality results.”
3. “Let me prove to you why I’m worth more than just a lower price tag. I can deliver quality work that exceeds your expectations.”
4. “If price is what matters most to you then it’s clear we have different priorities. Let me show you why my rates are fair and reasonable despite being slightly higher.”
5. “Cheaper alternatives may be available, but I’m confident that my experience and skill set will provide a better outcome for your project.”
6. “It’s true that you can find a cheaper option, but I’m confident that my commitment to quality and dedication to the project will be worth the extra cost.”
7. “My services may not be the cheapest, but they are reliable and designed with your needs in mind.”
8. “I understand your concerns about price, but let me show you why working with me is an investment worth making.”
9. “If money is all you’re worried about then maybe we’re not suited for this partnership. However if quality matters more than anything else then let me show you what I have to offer.”
10. “Cheaper isn’t always better; let me prove to you why investing in my services is a smart decision that will benefit your project in the long run.”
11. “My fees may be higher, but I’m confident that I can deliver a superior product and better service than any cheaper alternative.”
12. “A cheaper option might seem attractive up-front, but you get what you pay for in the end. Let me show you why working with me is the wiser choice.”
13. “I understand your budget constraints, however my services are tailored to meet your unique needs and provide excellent value for money.”
14. “The quality of work provided by a more experienced designer will far exceed that of any cheap alternative. If cost is an issue then let’s talk about ways to make it work without compromising on quality.”
15. “Cheaper isn’t always better when it comes to design. Let me demonstrate how my experience and expertise can help produce outstanding results for your project at a competitive rate.”
16. “Although cheaper options may be out there, I’m confident that my services are the best value for money and will ensure you get a great outcome.”
17. “My rates might not be the lowest, but with me you’re investing in quality results and a reliable service.”
18. “I understand that price is important to you. However let me show you why higher rates can result in better outcomes for your project.”
19. “Cheaper isn’t always better when it comes to design. If quality matters most then let me demonstrate how working with me can provide excellent value and superior results.”
20. “Yes, there are cheaper alternatives—but none of them offer the same level of expertise or dedication as I do. Let’s talk about ways we can make my services work within your budget while still delivering amazing results.”
As a freelance designer, it’s important to understand that cost isn’t always the most important factor when choosing a client.
Cheaper alternatives may seem attractive in the short term, but you’ll be better off investing your time and energy into projects with clients who value quality over price.
By demonstrating your expertise and commitment to excellent results, you can ensure that each project is an investment worth making for both yourself and the client.