As a freelance designer, it’s natural to face objections from clients at some point in your career.
But don’t worry, with the right approach and response, you can turn these objections into opportunities and build a stronger relationship with your clients.
Here are the top 10 common client objections and response scripts to help you handle them like a pro:
1. Budget Concerns:
The client may feel that the proposed design is too expensive for their budget.
WHAT TO DO: Emphasize the importance of understanding the specific budget constraint and finding ways to adjust the scope of the project or use alternative solutions to stay within budget.
Objection: “I love your design, but it’s beyond my budget.”
Response: “I understand budget constraints. Can we discuss what specifically is causing the budget constraint? Perhaps there is a way to adjust the scope of the project or use alternative solutions to still achieve your desired outcome while staying within budget.”
They key here is to be transparent about your pricing and the value you bring to the project. Offer alternative solutions that can help stay within budget while still meeting the client’s needs.
2. Timing Issues
The client may need the project done faster than originally agreed upon.
WHAT TO DO: Highlight the importance of meeting the deadline while maintaining the quality of the work, and proposes to adjust the project timeline to accommodate the new deadline.
Objection: “I need the project done faster than we initially discussed.”
Response: “I understand the importance of meeting your deadline. Let’s take a look at the project timeline and see what can be adjusted to accommodate the new deadline while still maintaining the quality of the work.”
Be flexible and try to accommodate the new timeline, but also ensure that the quality of your work is not compromised. Proactively communicate with the client about the potential impact on the project schedule.
3. Quality Concerns
The client may not be satisfied with the design produced.
WHAT TO DO: Apologize for the issue and seeks to clarify the client’s expectations by asking for specific feedback on what they would like changed or improved.
Objection: “This doesn’t look like what I had in mind.”
Response: “I’m sorry to hear that. Can you share with me what specifically you would like changed or improved? I want to make sure I deliver a design that meets your expectations.”
The key here is to listen to the client’s concerns and seek specific feedback. Be open to making changes to the design based on their input, but also be clear about what you are and are not able to do within the scope of the project.
4. Lack of Creative Control
The client may want more input on the design process.
WHAT TO DO: Value the client’s input and proposes a meeting to discuss their ideas and incorporate them into the design.
Objection: “I want more input on the design process.”
Response: “Of course! I value your input and would love to work with you to ensure the design meets your vision. Can we schedule a meeting to discuss your ideas and incorporate them into the design?”
The key here is to validate the client’s input and be willing to incorporate their ideas into the design process. Seek to find a balance between the client’s vision and your expertise as a designer.
5. Unclear Requirements
The client may feel that the design doesn’t meet their expectations.
WHAT TO DO: Apologize for the miscommunication and seeks to clarify the client’s requirements by asking for more detail on what they were hoping for.
Objection: “This isn’t what I asked for.”
Response: “I apologize if there was miscommunication. Can you please provide me with more detail on what you were hoping for? I want to make sure I deliver a design that meets your needs.”
The key here is to clearly define the scope of the project with the client and seek to clarify their requirements as early as possible in the design process. Ask for specific feedback and be open to making changes to meet their expectations.
6. Changes in Scope
The client may want to add more to the project.
WHAT TO DO: Acknowledge the potential impact on the timeline and budget and proposes to discuss the new requirements and determine the best way to incorporate them into the project.
Objection: “I want to add more to the project.”
Response: “Adding additional work to the project may affect the timeline and budget. Can we discuss the new requirements and determine the best way to incorporate them into the project while still meeting your expectations?”
The key here is to be transparent about the potential impact of additional work on the timeline and budget. Seek to find a solution that meets the client’s new requirements while still delivering a high-quality product.
7. Unsatisfied with Previous Work
The client may have been unhappy with the designer’s previous work.
WHAT TO DO: Apologize for the dissatisfaction and seeks specific feedback on what the client was dissatisfied with, with the goal of delivering a design that meets their expectations and addresses any previous concerns.
Objection: “I was not happy with your previous work.”
Response: “I’m sorry to hear that. Can you please provide me with specific feedback on what you were dissatisfied with? I want to make sure I deliver a design that meets your expectations and addresses any previous concerns.”
The key here is to apologize for the dissatisfaction and seek specific feedback. Be open to making changes to address any previous concerns and demonstrate a commitment to delivering a better product this time.
8. Lack of Communication
The client may feel that the designer has not been communicating enough.
WHAT TO DO: Apologize for the lack of communication and proposes a call to catch up on the project status and discuss any questions or concerns the client may have.
Objection: “I haven’t heard from you in a while.”
Response: “I apologize for the lack of communication. Can we schedule a call to catch up on the project status and discuss any questions or concerns you may have?”
The key here is to proactively communicate with the client to ensure they are aware of the project status and any updates. Be responsive to their inquiries and concerns, and seek to establish a regular communication schedule.
9. Technical Limitations
The client may feel that the design won’t work with their platform or technology.
WHAT TO DO: Acknowledge the importance of compatibility and seeks to find a solution that meets both the design and technical needs by asking for more detail on the technical limitations.
Objection: “This design won’t work for my platform/technology.”
Response: “I understand the importance of compatibility. Can you please provide more detail on the limitations? Let’s work together to find a solution that meets both your design and technical needs.”
The key here is to be aware of the technical requirements of the project and seek to find a solution that meets both the design and technical needs. Ask for more detail on the technical limitations and be transparent about what you are able to do within the scope of the project.
10. Unhappy with Pricing
The client may feel that the designer’s fee is too high.
WHAT TO DO: Acknowledge the client’s concern and seeks to understand the specific issue by discussing what is causing the cost concern and finding ways to adjust the scope of the project or find alternative solutions to still achieve the desired outcome while staying within budget.
Objection: “Your fee is too high.”
Response: “I understand cost is a concern. Can we discuss what specifically is causing the issue? Perhaps there is a way to adjust the scope of the project or find alternative solutions to still achieve your desired outcome while staying within budget.”
They key here is to be transparent about your pricing and the value you bring to the project. Seek to understand the specific issue with the pricing and find ways to adjust the scope of the project or find alternative solutions that still achieve the desired outcome while staying within budget.
By anticipating and addressing these common objections, you can turn potentially negative situations into positive ones and build a stronger relationship with your clients. Good luck!