As a freelance designer, it can be challenging to maintain focus and avoid distractions.
One common issue is “Shiny Object Syndrome,” where you constantly chase new interesting projects or opportunities instead of focusing on your existing client work.
This can lead to missing deadlines, taking on more work than you can handle, and ultimately unsatisfied clients and stress.
Here are some tips to help fight shiny object syndrome:
1. Define your ideal client and project.
Having a clear definition of the types of clients and projects you want to work with makes it easier to say no to the ones that fall outside your area of focus.
If a new opportunity doesn’t align with your ideal client, then it’s an easier decision to pass on it.
2. Limit the number of concurrent projects.
As a freelancer, it can be tempting to take on as many projects as possible to generate more revenue.
However, taking on too many projects at once makes it difficult to avoid distractions and give each client the proper attention they deserve.
Set a maximum number of projects you will work on simultaneously and don’t go over that limit.
3. Create routines and schedules.
Having defined routines and schedules for your work helps add discipline to your days and weeks.
Set fixed time periods for focusing on each of your projects and avoid shuffling things around or multitasking.
The more you can make your schedule routine, the easier it will be to avoid chasing new distractions and opportunities.
4. Learn to say NO.
This is perhaps the most important technique. You have to get comfortable with saying no to potential new clients or projects if you are at your bandwidth or if the work falls outside your areas of focus.
While it may seem tempting in the moment to say yes to a new opportunity, you will regret being overcapacity and unable to properly serve your existing clients.
Politely and firmly say no in order to keep your workload sustainable.
By following these tips, you can better control your impulse to constantly chase new shiny objects and instead maintain a steady and sustainable flow of work with your existing clients.
Staying focused and disciplined will lead to happier clients and less stress as a freelance designer.
