Category: Marketing

Book Summary For Designers: Pre-Suasion

The book provides a useful framework for how persuasion works and how to apply it legitimately. Here are some key ways you can benefit from reading Pre-suasion as a freelance designer and how to apply

Design Psychology: Marketing’s Secret Weapon

Design has a profound psychological impact on how people perceive and respond to marketing and brands. Even the smallest details like color schemes, spacing, shapes, and imagery can evoke emotions, convey meaning, and influence consumer

20 Profitable Target Niches for Freelance Designers

As a freelance designer, finding the right niche can make all the difference in your success. By targeting a specific niche, you can position yourself as an expert in that field, attract high-paying clients, and