Category: Book Summaries

Book Summary For Designers: Blue Ocean Strategy

By focusing on creating uncontested market space, looking for new customer segments, employing fair decision-making processes and valuing innovation over competing with existing markets, freelance designers can ensure their success while still providing excellent services

Book Summary For Designers: Thinking, Fast And Slow

Are you looking for ways to create more effective designs that resonate with your target audience? “Thinking, Fast and Slow” by Daniel Kahneman is a must-read book for anyone interested in understanding human behavior and