Book Summary For Designers: Blue Ocean Strategy

By focusing on creating uncontested market space, looking for new customer segments, employing fair decision-making processes and valuing innovation over competing with existing markets, freelance designers can ensure their success while still providing excellent services

Book Summary For Designers: The Brand Gap

Freelance designers can benefit from this book by learning the fundamentals of successful freelancing, developing strategies for creating strong portfolios, creating an effective brand identity and implementing consistent messages across all platforms.

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